How we helped a former chairman of Microsoft who had an established career as a speaker and 1:1 coach to transition his business online in just 11 hours of his time commitment.

And how we can help YOU achieve the same.

What Jan says about working with us ➜

How we helped a former chairman of Microsoft who had an established career as a speaker and 1:1 coach to transition his business online in just 11 hours of his time commitment.

And how we can help YOU achieve the same.

What Jan says about working with us:

Who is Jan Mühlfeit

Jan Mühlfeit is a Czech manager, global strategist, coach and mentor. He spent almost 22 years working for Microsoft, the last 15 of which were in top management.
He joined Microsoft in 1993 as Marketing Director. From February 1, 1998, until 2000 he worked for Microsoft as the Managing Director and CEO of the Czech branch. Thanks to his sales results, in 2000 Mühlfeit became the director for the whole of the Central and Eastern Europe region and a member of the company's top management worldwide. On August 19, 2002, he was appointed vice-chairman for Europe, the Middle East and Africa (EMEA). Under his leadership, the CEE region, for which he was directly responsible, remained top in the Microsoft worldwide rankings for four years. From 2005 to 2006 he was vice-chairman for public administration in the region (EMEA) and was later appointed Chairman Europe of the Microsoft Corporation, a position he held until he left at the end of 2014. Mühlfeit was involved in formulating Microsoft's global strategies.

During his career he has also appeared as a guest on global talk shows on CNN, CNBC, Bloomberg, Euronews, and has provided a series of interviews for prestigious media such as The New York Times, The Washington Post, the Financial Times, and La Tribune.

Who is Jan Mühlfeit

Jan Mühlfeit is a Czech manager, global strategist, coach and mentor. He spent almost 22 years working for Microsoft, the last 15 of which were in top management.
He joined Microsoft in 1993 as Marketing Director. From February 1, 1998, until 2000 he worked for Microsoft as the Managing Director and CEO of the Czech branch. Thanks to his sales results, in 2000 Mühlfeit became the director for the whole of the Central and Eastern Europe region and a member of the company's top management worldwide. On August 19, 2002, he was appointed vice-chairman for Europe, the Middle East and Africa (EMEA). Under his leadership, the CEE region, for which he was directly responsible, remained top in the Microsoft worldwide rankings for four years. From 2005 to 2006 he was vice-chairman for public administration in the region (EMEA) and was later appointed Chairman Europe of the Microsoft Corporation, a position he held until he left at the end of 2014. Mühlfeit was involved in formulating Microsoft's global strategies.

During his career he has also appeared as a guest on global talk shows on CNN, CNBC, Bloomberg, Euronews, and has provided a series of interviews for prestigious media such as The New York Times, The Washington Post, the Financial Times, and La Tribune.

How we helped Jan launch and sell his own digital course
with just 11 total hours of his time commitment…

[And how we can help you achieve the same too…]

When Jan first decided to join the MasterOffer program and start working with us, he had already an established career in the coaching industry. He was a bestselling author, successful 1:1 coach, and keynote speaker for the world’s top corporations.

His strong background in Microsoft and deep expertise ensured that he always had his calendar filled with high-paying clients. The problem was that he was constantly hitting the ceiling, both in terms of his time and earning potential.

There were only so many keynotes that he could do in a month and only so many 1:1 clients he could serve, even though he served some of the most exclusive clients out there. He was offering 1:1 mentoring to the world’s top executives and Olympic athletes, and his calendar was regularly booked out to speak for some of the largest companies in the world—such as Exxon Mobile, GE, Microsoft, Deloitte, and many others.

After working through some of our program, taking advantage of our plug-n-play templates and formulas, and automating his business processes using our LMS platform, things started changing, and changing fast.

Assessment

Once inside, we quickly identified Jan’s top priority: creating a digital product and automating value delivery to his clients. Jan had the same problem as many other world-renown speakers do - too much demand and not enough time. We knew that by creating a digital course that would automatically deliver value and real transformation to his clients, we could help him scale both his income and impact and the time he could focus on mastery of his craft.

Selection Of The Right Niche And Market Opportunity

The first step while collaborating with Jan was identifying his most-transformative superpower. Over the numerous years that he has been fulfilling various high-level roles in one of the largest software companies in the world, he has gained an abundance of both experience and expertise. With the help of his dedicated account manager that was assigned to his project, he was able to select the idea which had the greatest potential to cause a massive positive change in the lives of his target customers while also ensuring sufficient market opportunity. In the case of Jan, we opted for a personal development niche where we targeted team leaders and executives that were trying to get to the next level of career advancement, as this was something Jan had a plethora of experience with. 

Creation Of The Transformation Path Framework

Once Jan had his niche selected and he had an idea about what problem he will be solving his dedicated account manager helped him to establish a clear Transformation Path Framework based on the proven model that we’re regularly using with our private-elite clients [7- and 8-figure thought leaders]. This transformation path framework consisted of creating a step-by-step path for his ideal clients on how they get from the place where they’re now [experiencing problems] to their dream state where they will get once they complete the course. 

Creation Of Course Presentation

As soon as Jan had the transformation path framework for his target clients ready, with the help of his account manager and our proven templates, he put together a transformation presentation that helped him to convey all of the key teaching points to his clients. The only thing Jan had to do here was to fill out pre-assigned fields in a presentation template. He didn’t need to spend hours or even days overthinking the design. Everything would be taken care of by our design specialists in the later stages. 

The Rapid Production Plan

As soon as Jan had his guiding presentation ready, one of our account managers have gone on a Zoom call with him and helped him to record his course videos. Jan has received custom detailed checklists to ensure that the recording quality would be kept to a high standard. Our account manager was there to help him with everything necessary. Our clients always have the option to decide whether they would like to record the videos in a studio with a professional setup or just at their homes using a few helpful pieces of equipment. In the case of Jan, we opted for using a bare minimum of equipment and just go with using his office for the recording and placing a greenscreen behind him. Within a matter of a few hours, the recording was finished. 

Refinement Of Jan’s Brand Positioning

Once our team had all the video resources from Jan’s side, the real mastery work on our side could have begun. Our design specialists have taken Jan’s presentation, banners, and also other photo resources he has provided us with, and crafted brand-new design resources that resembled the quality of a world-class masterpiece. In close cooperation with the designers, our expert video editors have taken the RAW footage and edited it into harmonic and premium videos that expressed Jan’s key transformation points in a powerful way. 

Creation Of The Course Workbook 

Even though workbooks are not the standard option included in our offer, Jan has decided to take this extra option to provide more learning approaches to his clients. We at Forlogis acknowledge that everyone prefers learning in a different way. For this reason, we give our MasterOffer clients the option to have custom workbooks prepared from their teachings. In this process, our copywriters deeply analyzed Jan’s teachings and have taken the key action steps and learning points which were then summarized into a more than 140-page long workbook packaged in a premium cover. Every one of Jan’s clients has then received a copy of this workbook. 

Implementation Of Digital Ecosystem

As soon as all the branding and course assets were ready, Jan’s dedicated account manager implemented them into Jan’s custom Forlogis LMS platform. Everything from uploading all lessons, workbooks, and modules to optimizing the color and layout of the platform to guarantee seamless user experience for Jan’s clients. Additionally, following Jan’s personal request, members of our account management team have also implemented a custom quiz to help users with information retention. In the end, his custom platform was fully ready to onboard new clients and deliver peak results. 

Creation Of Custom Mobile Apps

Based on Jan’s request, our team of developers has also created custom applications both for IOS and ANDROID where his students can access the course without any limitations. This is an additional perk that we offer to our MasterOffer clients. From the data we have collected over the years, our platform users greatly appreciate the unlimited access to the course materials this feature has unlocked for them. 

High-Ticket Funnel Buildout

From the development of the entire landing page to integration with Calendly to help Jan’s team book more qualified calls, our experts have taken care of everything. The first stage of this part was the creation of a copy and general outline, which was done by one of our experienced copywriters. This raw copy and wireframe of the funnel were then handed to one of our graphic designers and funnel builders. Within one working day, the funnel was ready on a new ClickFunnels account that was created specifically for Jan. The funnel consisted of a landing page, booking page, and thank you page, which ensured that it worked like a well-oiled machine, turning cold traffic into leads, qualified prospects, and customers.

Additionally, at this stage, our team helped Jan find closers that would be helping him close his new prospects on the calls. Fortunately, Jan had already a member of his team that wanted to take the role of a closer for this new project, so our account manager just provided a custom, new closing script that was later used to enroll new clients into Jan’s program. This script was prepared by one of our copywriters and helped the salesperson qualify the leads on the sales calls.

Opening The Traffic Gates

As soon as the high-ticket funnel was ready to be deployed, our team in collaboration with one very successful media buying agency created a set of ad creatives that were used to convert cold traffic into booked appointments for Jan’s salesperson.
Within a few days after the start of the ad campaigns, Jan started regularly onboarding a few clients every single day for his new offer.

Step 12

Continuing Support

Once all the systems were working like a well-oiled machine, our account manager continued providing support to Jan and his team while they continued scaling his offer. 

Witness the remarkable outcomes achieved through our personalized strategies and dedicated collaboration with Jan. With a mere 11 hours of Jan's time commitment, we facilitated the successful launch and sale of his own digital course, empowering him to share his expertise with a wider audience.

Opportunity for you:

At the moment, we are still looking for a few more of our dream clients to whom we will help to scale above 7-8 figures…
If you’re ready to have us create a premium digital course and coaching business for you, then schedule a free 15-minute discovery call BELOW.

*If you’re not serious about the growth of your business,
DO NOT CLICK THIS BUTTON*

How we helped Jan launch and sell his own digital course with just 11 total hours of his time commitment…

[And how we can help you achieve the same too…]

When Jan first decided to join the MasterOffer program and start working with us, he had already an established career in the coaching industry. He was a bestselling author, successful 1:1 coach, and keynote speaker for the world’s top corporations.

His strong background in Microsoft and deep expertise ensured that he always had his calendar filled with high-paying clients. The problem was that he was constantly hitting the ceiling, both in terms of his time and earning potential.

There were only so many keynotes that he could do in a month and only so many 1:1 clients he could serve, even though he served some of the most exclusive clients out there. He was offering 1:1 mentoring to the world’s top executives and Olympic athletes, and his calendar was regularly booked out to speak for some of the largest companies in the world—such as Exxon Mobile, GE, Microsoft, Deloitte, and many others.

After working through some of our program, taking advantage of our plug-n-play templates and formulas, and automating his business processes using our LMS platform, things started changing, and changing fast.

Assessment

Once inside, we quickly identified Jan’s top priority: creating a digital product and automating value delivery to his clients. Jan had the same problem as many other world-renown speakers do - too much demand and not enough time. We knew that by creating a digital course that would automatically deliver value and real transformation to his clients, we could help him scale both his income and impact and the time he could focus on mastery of his craft.

Selection Of The Right Niche And Market Opportunity

The first step while collaborating with Jan was identifying his most-transformative superpower. Over the numerous years that he has been fulfilling various high-level roles in one of the largest software companies in the world, he has gained an abundance of both experience and expertise. With the help of his dedicated account manager that was assigned to his project, he was able to select the idea which had the greatest potential to cause a massive positive change in the lives of his target customers while also ensuring sufficient market opportunity. In the case of Jan, we opted for a personal development niche where we targeted team leaders and executives that were trying to get to the next level of career advancement, as this was something Jan had a plethora of experience with. 

Creation Of The Transformation Path Framework

Once Jan had his niche selected and he had an idea about what problem he will be solving his dedicated account manager helped him to establish a clear Transformation Path Framework based on the proven model that we’re regularly using with our private-elite clients [7- and 8-figure thought leaders]. This transformation path framework consisted of creating a step-by-step path for his ideal clients on how they get from the place where they’re now [experiencing problems] to their dream state where they will get once they complete the course. 

Creation Of Course Presentation

As soon as Jan had the transformation path framework for his target clients ready, with the help of his account manager and our proven templates, he put together a transformation presentation that helped him to convey all of the key teaching points to his clients. The only thing Jan had to do here was to fill out pre-assigned fields in a presentation template. He didn’t need to spend hours or even days overthinking the design. Everything would be taken care of by our design specialists in the later stages. 

The Rapid Production Plan

As soon as Jan had his guiding presentation ready, one of our account managers have gone on a Zoom call with him and helped him to record his course videos. Jan has received custom detailed checklists to ensure that the recording quality would be kept to a high standard. Our account manager was there to help him with everything necessary. Our clients always have the option to decide whether they would like to record the videos in a studio with a professional setup or just at their homes using a few helpful pieces of equipment. In the case of Jan, we opted for using a bare minimum of equipment and just go with using his office for the recording and placing a greenscreen behind him. Within a matter of a few hours, the recording was finished. 

Refinement Of Jan’s Brand Positioning

Once our team had all the video resources from Jan’s side, the real mastery work on our side could have begun. Our design specialists have taken Jan’s presentation, banners, and also other photo resources he has provided us with, and crafted brand-new design resources that resembled the quality of a world-class masterpiece. In close cooperation with the designers, our expert video editors have taken the RAW footage and edited it into harmonic and premium videos that expressed Jan’s key transformation points in a powerful way. 

Creation Of The Course Workbook 

Even though workbooks are not the standard option included in our offer, Jan has decided to take this extra option to provide more learning approaches to his clients. We at Forlogis acknowledge that everyone prefers learning in a different way. For this reason, we give our MasterOffer clients the option to have custom workbooks prepared from their teachings. In this pr

Implementation Of Digital Ecosystem

As soon as all the branding and course assets were ready, Jan’s dedicated account manager implemented them into Jan’s custom Forlogis LMS platform. Everything from uploading all lessons, workbooks, and modules to optimizing the color and layout of the platform to guarantee seamless user experience for Jan’s clients. Additionally, following Jan’s personal request, members of our account management team have also implemented a custom quiz to help users with information retention. In the end, his custom platform was fully ready to onboard new clients and deliver peak results. 

Creation Of Custom Mobile Apps

Based on Jan’s request, our team of developers has also created custom applications both for IOS and ANDROID where his students can access the course without any limitations. This is an additional perk that we offer to our MasterOffer clients. From the data we have collected over the years, our platform users greatly appreciate the unlimited access to the course materials this feature has unlocked for them. 

High-Ticket Funnel Buildout

From the development of the entire landing page to integration with Calendly to help Jan’s team book more qualified calls, our experts have taken care of everything. The first stage of this part was the creation of a copy and general outline, which was done by one of our experienced copywriters. This raw copy and wireframe of the funnel were then handed to one of our graphic designers and funnel builders. Within one working day, the funnel was ready on a new ClickFunnels account that was created specifically for Jan. The funnel consisted of a landing page, booking page, and thank you page, which ensured that it worked like a well-oiled machine, turning cold traffic into leads, qualified prospects, and customers.

Additionally, at this stage, our team helped Jan find closers that would be helping him close his new prospects on the calls. Fortunately, Jan had already a member of his team that wanted to take the role of a closer for this new project, so our account manager just provided a custom, new closing script that was later used to enroll new clients into Jan’s program. This script was prepared by one of our copywriters and helped the salesperson qualify the leads on the sales calls.

Opening The Traffic Gates

As soon as the high-ticket funnel was ready to be deployed, our team in collaboration with one very successful media buying agency created a set of ad creatives that were used to convert cold traffic into booked appointments for Jan’s salesperson.
Within a few days after the start of the ad campaigns, Jan started regularly onboarding a few clients every single day for his new offer.

Step 12

Continuing Support

Once all the systems were working like a well-oiled machine, our account manager continued providing support to Jan and his team while they continued scaling his offer. 

Witness the remarkable outcomes achieved through our personalized strategies and dedicated collaboration with Jan. With a mere 11 hours of Jan's time commitment, we facilitated the successful launch and sale of his own digital course, empowering him to share his expertise with a wider audience.

Opportunity for you:

At the moment, we are still looking for a few more of our dream clients to whom we will help to scale above 7-8 figures… If you’re ready to have us create a premium digital course and coaching business for you, then schedule a free 15-minute discovery call BELOW.

*If you’re not serious about the growth of your business, DO NOT CLICK THIS BUTTON*

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